WOW!!

What I’m about to share with you is so “for real”  it’s shocking…

The hair and beauty industry has been tremendous.

This industry has afforded me a decent lifestyle and peace of mine. I jumped into

this profession (barbering) at a time when I had no clue what to do next.

I tried everything.

Tried college.

Tried sewing, sales, corporate world, you name it!

I tried it!

Barber-school just happen to be the next thing for me to try.

This is when life turned around for me.

Barbering was something that I learned to do rather fast and easily but my success

as a barber had nothing to do with just my skills.

Sure, I could cut hair well but my success had more to do with my ability to render exceptional service.

It was exceptional service coupled with something else.

That “something else” was a lesson I learned while I was in search

of ME.

This “something else” is what I want to share with you here.

Understand this!

I have always had a love for personal-development material. I have read

many books on subjects such as goal setting, self-confidence and prosperity consciousness.

Many lessons and ideas have stuck with me but theres one lesson that I am so grateful for

receiving.

I believe that if you receive this bit information and think on it…it could very well change the course of your life as a salon professional.

It has been said that many of the early scholars and historians have disagreed on many subjects and topics but the one idea that they all have agreed on is this…

WE CREATE WHAT WE THINK ABOUT MOST OF THE TIME.

or put another way

WE BECOME WHAT WE THINK ABOUT MOST OF THE TIME.

Understanding and practicing this idea is riveting.

As you focus single-mindedly on your goal, passion on purpose…life becomes magical.

That’s the beauty of living your purpose.

So called “miracles” happen when we live our purpose.

Whenever I witness a gifted stylist reach exceptional success, I know for certain that this individual is living his/her passion.

When my schedule was booked solid with happy prosperous clients, it wasn’t because of my skills or what I learned from the beauty salon marketing alone.

It was because all I thought about was rendering exceptional service to my clients.

I remember my girlfriend at that time accusing me of thinking about my clients more than I thought about her (she was right).

Ooops!

>>>>>>>>>>>

I chatted with a new client yesterday that expressed her fears of taking her business to the next level. She told me that she didn’t know if she was ready. I reminded her that feeling fearful was normal. Fear is there to protect you. The “old you” is not familiar with this new territory that your about to step into. Embrace the feeling and move forward. The fearful feeling will soon subside.

Kirk Franklin has a new CD entitled “Hello Fear”. I don’t know the story behind the title but I bet it has something to do with embracing fear as a friend and not a foe thats holding you back.

WE BECOME WHAT WE THINK ABOUT MOST OF THE TIME.

Thinks on those words for a minute.

Ask yourself this question:

What do I think about most of the time?

Most of us think about our bills most of the time.

Thats a bad idea.

Think about living your passion/purpose and you won’t have to think about your bills.

I have been blessed to meet some of the most talented people in this industry because all I think about is YOU. All I think about is how I can help my fellow salon professionals become more successful.

(I might lose a girlfriend again*smiling*)

O.K.

I gotta go!

But do this!

Think single-mindedly on your purpose for the next 48 hours and watch what happens. Watch how signs will show up your life as proof that you are on the right track.

God is good all the time *smiling*.

With love and respect,

K.L. Horne

PS: Don’t stop reading and studying your beauty salon marketing books and tapes. I’m just suggesting that you pay attention to what you talk about and think about most.

Sometimes we let PERFECTION stop us from being successful…
Read the rest of this entry

Avoiding this marketing mistake will

• STOP your clients from challenging your prices
• will cause your clients to value you as the professional you are!!
• will keep your clients coming back for more

Go here to listen to this 4:31 video clip>>> 20 Salon Marketing Mistakes To Avoid!!

PLease leave a comment if you found this video helpful!

Stay Amazing,

K.L. Horne

“Are You Doing Enough To Get The Business You Want As
A Salon Professional?”

Ya know…
I have been guilty of this same mistake that I find other
salon professionals and solo-preneurs making everyday.
That mistake is—thinking that employing only one marketing idea will drive more revenue into my business.
What I mean is having only one marketing tactic at work when
I should have as many ways as possible at work.
The deal is that you must have a lot going on in order for you to
have a lot coming in.
To have only one marketing idea at work for your business is
prehistoric.
The "movers and shakers" in any industry that you can think of have
many ideas and marketing methods at work.
Think about Trump,Diddy,Oprah,Coke and Pepsi.
All of the above have dozens of marketing principles and ideas
at work. While they are asleep, they have ideas at work.
The beauty of this is that there’s a number of marketing ideas that you
can engage that aren’t expensive at all.

• Blogging-today you can go online and create a blog that allows you to have instant internet presence. This medium enables you to connect with your customers or clients instantly. The blog also allows you to discover more about your market.by taking polls or obtaining information thru online questionnaires.

• Networking events are still in my opinion the best way to put yourself and your business on the map. But networking is an art. It’s not so much about giving your cards out. Its more about taking their cards and following up.

• Appreciation Days, if done correctly can cause a new flood of prospective clients into your salon.

• Ezines are another low cost or no-cost way to connect and establish more business.(see below to subscribe to my ezine)

I recently got involved with a company that allows me to go online
and send a physical greeting card(at a dollar per card) to my clients and prospects.
(If you would like to more about this greeting card system, send me
an email at Kevin@barberandbeautyprofessionals.com and I will
give you a Free Gift Account to try the system out)
This is yet another marketing idea that’s at work for my salon.
All of the above are ways that you can be start NOW.
One reason why we sometimes only do a little is because we get lazy.
If you are satisfied with your current income…cool.
But if you want more…you gotta do more.
It’s as simple as that.
The beauty of this is that you can turn up
the marketing whenever you wish.
You can begin to start earning more money whenever you wish.
You can enhance your lifestyle whenever you wish
How?
By doing more marketing!
Marketing is everything!

Talk soon,
Kevin ‘KL’ Horne

According to the Law of Compensation our income will be a reflection of:
1) The need for what we do;
2) Our ability to have a positive impact on your clients;
3) And the ease or difficulty in replacing us.
We are so blessed to belong to an industry that will always have a need for barbers, cosmetologists, manicurists and estetician. As long as hair and nails grow, there will be a need for us.
That’s great!
But the question is…
HOW?

How do we get PAID!

How do we fill our schedules with happy,prosperous clients everyday?

How do we get to charge more for our services without loosing clients?

How do we become "stars" in the industry?

HERE’S HOW!

By adding genuine value to what we do as salon professionals!
Don’t just give a haircut, but add an experience to the haircut.
The sky is the limit as to how you can turn an ordinary haircut or color appointment into an extraordinary salon experience;and I don’t mean a new style or cutting technique!
What are the visuals that your clients see when sitting in your chair?
Do you have pictures of "possibilities" at your station, on your salon walls?
Do you have pictures that stimulate your clients’ imagination?
Do ‘YOU’ reflect abundance and wealth?
Do you reflect ‘MORE’?
Is your conversation ‘ABUNDANT’?
Your clients are thirsting for leadership, abundance, and hope.
Inspire them!
Inspire them to go for their goals.
When you do that, you transcend the usual stylist/client relationship or barber/client relationship.
This is when you become more valuable and irreplaceable to your clients.
Offer that, and you will never have to worry about having a booked schedule of happy clients.

Do that and you will never have to worry about charging more for your services.

Do that and you will feel worthy of charging more for your services.

Do that and you will sell more salon hair products.

Do that and you will become irreplaceable.

The entire planet is going thru tough times today and you as a professional
will do the world and yourself good by encouraging and inspiring
your clients to "Live MORE."

Not only will your clients look and feel great, that good energy will come back to you multiplied in ways you would not believe.
Cut, color, inspire!!!

Talk to you soon…
K. L. (Kevin) Horne

How To Sell More Retail Products In 3 Easy Steps !

�I really can’t tell you why this is…but
for some reason, most salon professionals
hate the idea of selling.
I was guilty of this broke thinking for awhile
myself.
The thought of asking my client to purchase a bottle
of shampoo made me feel sick.
Here is the advice that I discovered that soon
changed how I think about selling.
Ready?
Here goes:
Instead of thinking about “SELLING”…
think more about “SERVING”.
“Serving” makes you FEELS a lot better than
“Selling”something.
Doesn’t it?
Aren’t you serving your client when you
talk about the benefits of a particular
product?
For example, I’m holding a bottle of
Jane Carter Solution-Revitalizing Leave-In Conditioner
in my hand and the benefits of the product is that
it:
• detangles
• increases the hairs ability to hold moisture
• creates an optimum shine
• and it contains Aloe Vera and other essential oils that protects
the hair and scalp from heat related styling

After sharing those benefits with your client, won’t he/she be more
inclined to purchasing that product?

Of course they will!

It’s all about how we think and FEEL about ourselves as
professionals.
Trust me… your clients want to know more about what can
help them.
Its our job to share and serve them in that way.

�So…How Do We Sell More Salon Products Now?

It’s a 3 Step process.
Step #1- Tell them what you have (shampoo, pomade, leave-in etc.)
Step #2- Tell them what it will do for them (the benefits)
Step #3 – Tell them how to make the purchase (ask them how they want to pay, cash, check, credit card)

It’s that easy!
Most people are reluctant to do Step #3
Why?
Because we think its “selling something”.
Your not!
If you have done Step #1and #2 the right way, you
have moved beyond the “SELLING” feeling.

You should be FEELING more like a good servant at this point
and asking for the payment should feel natural and logical.

Follow the above Steps and watch your retail volume
skyrocket.
I apologize for this not being more complicated but
its just that easy to sell more products and services.

It’s been a pleasure sharing,
Kevin Horne

Thinking of Starting Your Own Successful Salon?

Go here NOW!

�

Everything matters when it comes to opening a new salon/barbershop

or expanding an existing businescs.

Knowing your target market or your target client is absolutely

essential. It pays to know enough about those that are willing

to spend their hard earned money your way if you put the time into

researching what they want.

The biggest mistake that the

“up-and-coming” salon owner makes

is neglecting to research their target client.

We assume we know better than the client.

Nothing can be further from the truth.

The research is shocking.

Research may not be the sexiest task on the “TO DO” list, but

neither is having a business offering services that your

clients won’t pay for.

Or better than that…

A business that’s not offering products or services that your clients will pay for.

Take it from the big Fortune 500 and 100 companies, they continue to

research their market. Knowing your audience allows you to establish better

relationships and also helps to distinguish you from every other hair salon/ barber business.

No one wants to be just another barbershop or just another beauty salon in the neighborhood.

Research can be daunting; but at the same time it can be an eye-opening experience.
There are heaps of new information and awareness out there. Awareness that can make the difference between a mega success and

a lazy failure in your new salon or barber business.

I was impressed to read about a couple of guys from Vancouver who
did their homework. They opened a men’s barbershop selling top
of the line products…from expensive luxury shaving kits to a scented talcum
powder exclusively for the guys private areas (now that’s research!).
In their first year of business, they did just about $97,000.00 in total
revenue. It looks like this year will tip the $350,000.00 mark.
Not a bad return on an initial $90,000.00 start-up cost for a business that’s just 4 years old!

Why are they experiencing such major success?

They did their research!

The hair and beauty industry is a very rewarding industry.
The opportunities for skilled, service oriented professionals are plentiful but
the “know how” and “pleasantries” alone won’t cut it (no pun intended).
You might be leaving loads of moolah on the table. This industry is quite frankly
“recession proof”; but the consumer now-a-day is very discerning and they are
willing to pay big bucks for what they want.

The question is:

Do you know your target market?

Do you know what they want?

Here’s an example of what the proper research can unfold
if you are targeting the wealthy and affluent market, the research
reveals the following spending trends among America’s “well off”:

 * Almost half (45%) said they have not and do not intend to reduce or defer expenditures in the next 12 months
 * They report plans to increase spending during the next 12 months in more than half of the spending categories measured

(specifics available at affluenceresearch.org)

This is huge for the clever salon owner who wants to tap
into the pocketbooks of the wealthy.

But again, you must do your homework, homework, homework.

If you’re really ready to open a new business or expand your existing
salon business, you might want to head over to another valuable
source of information gathered together by another salon
industry leader…Don Steel

This guy will show you how to start your own salon in 90 days!

Talk soon,
Kevin Horne

Kevin Horne, entrepreneur, speaker and Life Success Consultant has earned a sterling reputation as a personal and business coach…sharing his tips, insights and AHa’s with other salon professionals.