“Are You Doing Enough To Get The Business You Want As
A Salon Professional?”
Ya know…
I have been guilty of this same mistake that I find other
salon professionals and solo-preneurs making everyday.
That mistake is—thinking that employing only one marketing idea will drive more revenue into my business.
What I mean is having only one marketing tactic at work when
I should have as many ways as possible at work.
The deal is that you must have a lot going on in order for you to
have a lot coming in.
To have only one marketing idea at work for your business is
prehistoric.
The "movers and shakers" in any industry that you can think of have
many ideas and marketing methods at work.
Think about Trump,Diddy,Oprah,Coke and Pepsi.
All of the above have dozens of marketing principles and ideas
at work. While they are asleep, they have ideas at work.
The beauty of this is that there’s a number of marketing ideas that you
can engage that aren’t expensive at all.
- Blogging-today you can go online and create a blog that allows you to have instant internet presence. This medium enables you to connect with your customers or clients instantly. The blog also allows you to discover more about your market.by taking polls or obtaining information thru online questionnaires.
- Networking events are still in my opinion the best way to put yourself and your business on the map. But networking is an art. It’s not so much about giving your cards out. Its more about taking their cards and following up.
- Appreciation Days, if done correctly can cause a new flood of prospective clients into your salon.
- Ezines are another low cost or no-cost way to connect and establish more business.(see below to subscribe to my ezine)
I recently got involved with a company that allows me to go online
and send a physical greeting card(at a dollar per card) to my clients and prospects.
(If you would like to more about this greeting card system, send me
an email at Kevin@barberandbeautyprofessionals.com and I will
give you a Free Gift Account to try the system out)
This is yet another marketing idea that’s at work for my salon.
All of the above are ways that you can be start NOW.
One reason why we sometimes only do a little is because we get lazy.
If you are satisfied with your current income…cool.
But if you want more…you gotta do more.
It’s as simple as that.
The beauty of this is that you can turn up
the marketing whenever you wish.
You can begin to start earning more money whenever you wish.
You can enhance your lifestyle whenever you wish
How?
By doing more marketing!
Marketing is everything!
Talk soon,
Kevin ‘KL’ Horne
February 12th, 2009 at 4:29 pm
Great ideas! I am always looking for new ways to market my salon. The client cards sound like a great idea, and I am considering starting a blog for my salon in the near future! Thanks for sharing.