barber and beauty professionals-K.L.Horne

How To Sell More Retail Products In 3 Easy Steps !

�I really can’t tell you why this is…but
for some reason, most salon professionals
hate the idea of selling.
I was guilty of this broke thinking for awhile
myself.
The thought of asking my client to purchase a bottle
of shampoo made me feel sick.
Here is the advice that I discovered that soon
changed how I think about selling.
Ready?
Here goes:
Instead of thinking about “SELLING”…
think more about “SERVING”.
“Serving” makes you FEELS a lot better than
“Selling”something.
Doesn’t it?
Aren’t you serving your client when you
talk about the benefits of a particular
product?
For example, I’m holding a bottle of
Jane Carter Solution-Revitalizing Leave-In Conditioner
in my hand and the benefits of the product is that
it:
• detangles
• increases the hairs ability to hold moisture
• creates an optimum shine
• and it contains Aloe Vera and other essential oils that protects
the hair and scalp from heat related styling

After sharing those benefits with your client, won’t he/she be more
inclined to purchasing that product?

Of course they will!

It’s all about how we think and FEEL about ourselves as
professionals.
Trust me… your clients want to know more about what can
help them.
Its our job to share and serve them in that way.

�So…How Do We Sell More Salon Products Now?

It’s a 3 Step process.
Step #1- Tell them what you have (shampoo, pomade, leave-in etc.)
Step #2- Tell them what it will do for them (the benefits)
Step #3 – Tell them how to make the purchase (ask them how they want to pay, cash, check, credit card)

It’s that easy!
Most people are reluctant to do Step #3
Why?
Because we think its “selling something”.
Your not!
If you have done Step #1and #2 the right way, you
have moved beyond the “SELLING” feeling.

You should be FEELING more like a good servant at this point
and asking for the payment should feel natural and logical.

Follow the above Steps and watch your retail volume
skyrocket.
I apologize for this not being more complicated but
its just that easy to sell more products and services.

It’s been a pleasure sharing,
Kevin Horne

Thinking of Starting Your Own Successful Salon?

Go here NOW!

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