barber and beauty professionals-K.L.Horne

According to the Law of Compensation our income will be a reflection of:
1) The need for what we do;
2) Our ability to have a positive impact on your clients;
3) And the ease or difficulty in replacing us.
We are so blessed to belong to an industry that will always have a need for barbers, cosmetologists, manicurists and estetician. As long as hair and nails grow, there will be a need for us.
That’s great!
But the question is…
HOW?

How do we get PAID!

How do we fill our schedules with happy,prosperous clients everyday?

How do we get to charge more for our services without loosing clients?

How do we become "stars" in the industry?

HERE’S HOW!

By adding genuine value to what we do as salon professionals!
Don’t just give a haircut, but add an experience to the haircut.
The sky is the limit as to how you can turn an ordinary haircut or color appointment into an extraordinary salon experience;and I don’t mean a new style or cutting technique!
What are the visuals that your clients see when sitting in your chair?
Do you have pictures of "possibilities" at your station, on your salon walls?
Do you have pictures that stimulate your clients’ imagination?
Do ‘YOU’ reflect abundance and wealth?
Do you reflect ‘MORE’?
Is your conversation ‘ABUNDANT’?
Your clients are thirsting for leadership, abundance, and hope.
Inspire them!
Inspire them to go for their goals.
When you do that, you transcend the usual stylist/client relationship or barber/client relationship.
This is when you become more valuable and irreplaceable to your clients.
Offer that, and you will never have to worry about having a booked schedule of happy clients.

Do that and you will never have to worry about charging more for your services.

Do that and you will feel worthy of charging more for your services.

Do that and you will sell more salon hair products.

Do that and you will become irreplaceable.

The entire planet is going thru tough times today and you as a professional
will do the world and yourself good by encouraging and inspiring
your clients to "Live MORE."

Not only will your clients look and feel great, that good energy will come back to you multiplied in ways you would not believe.
Cut, color, inspire!!!

Talk to you soon…
K. L. (Kevin) Horne

How To Sell More Retail Products In 3 Easy Steps !

�I really can’t tell you why this is…but
for some reason, most salon professionals
hate the idea of selling.
I was guilty of this broke thinking for awhile
myself.
The thought of asking my client to purchase a bottle
of shampoo made me feel sick.
Here is the advice that I discovered that soon
changed how I think about selling.
Ready?
Here goes:
Instead of thinking about “SELLING”…
think more about “SERVING”.
“Serving” makes you FEELS a lot better than
“Selling”something.
Doesn’t it?
Aren’t you serving your client when you
talk about the benefits of a particular
product?
For example, I’m holding a bottle of
Jane Carter Solution-Revitalizing Leave-In Conditioner
in my hand and the benefits of the product is that
it:
• detangles
• increases the hairs ability to hold moisture
• creates an optimum shine
• and it contains Aloe Vera and other essential oils that protects
the hair and scalp from heat related styling

After sharing those benefits with your client, won’t he/she be more
inclined to purchasing that product?

Of course they will!

It’s all about how we think and FEEL about ourselves as
professionals.
Trust me… your clients want to know more about what can
help them.
Its our job to share and serve them in that way.

�So…How Do We Sell More Salon Products Now?

It’s a 3 Step process.
Step #1- Tell them what you have (shampoo, pomade, leave-in etc.)
Step #2- Tell them what it will do for them (the benefits)
Step #3 – Tell them how to make the purchase (ask them how they want to pay, cash, check, credit card)

It’s that easy!
Most people are reluctant to do Step #3
Why?
Because we think its “selling something”.
Your not!
If you have done Step #1and #2 the right way, you
have moved beyond the “SELLING” feeling.

You should be FEELING more like a good servant at this point
and asking for the payment should feel natural and logical.

Follow the above Steps and watch your retail volume
skyrocket.
I apologize for this not being more complicated but
its just that easy to sell more products and services.

It’s been a pleasure sharing,
Kevin Horne

Thinking of Starting Your Own Successful Salon?

Go here NOW!

�

Everything matters when it comes to opening a new salon/barbershop

or expanding an existing businescs.

Knowing your target market or your target client is absolutely

essential. It pays to know enough about those that are willing

to spend their hard earned money your way if you put the time into

researching what they want.

The biggest mistake that the

“up-and-coming” salon owner makes

is neglecting to research their target client.

We assume we know better than the client.

Nothing can be further from the truth.

The research is shocking.

Research may not be the sexiest task on the “TO DO” list, but

neither is having a business offering services that your

clients won’t pay for.

Or better than that…

A business that’s not offering products or services that your clients will pay for.

Take it from the big Fortune 500 and 100 companies, they continue to

research their market. Knowing your audience allows you to establish better

relationships and also helps to distinguish you from every other hair salon/ barber business.

No one wants to be just another barbershop or just another beauty salon in the neighborhood.

Research can be daunting; but at the same time it can be an eye-opening experience.
There are heaps of new information and awareness out there. Awareness that can make the difference between a mega success and

a lazy failure in your new salon or barber business.

I was impressed to read about a couple of guys from Vancouver who
did their homework. They opened a men’s barbershop selling top
of the line products…from expensive luxury shaving kits to a scented talcum
powder exclusively for the guys private areas (now that’s research!).
In their first year of business, they did just about $97,000.00 in total
revenue. It looks like this year will tip the $350,000.00 mark.
Not a bad return on an initial $90,000.00 start-up cost for a business that’s just 4 years old!

Why are they experiencing such major success?

They did their research!

The hair and beauty industry is a very rewarding industry.
The opportunities for skilled, service oriented professionals are plentiful but
the “know how” and “pleasantries” alone won’t cut it (no pun intended).
You might be leaving loads of moolah on the table. This industry is quite frankly
“recession proof”; but the consumer now-a-day is very discerning and they are
willing to pay big bucks for what they want.

The question is:

Do you know your target market?

Do you know what they want?

Here’s an example of what the proper research can unfold
if you are targeting the wealthy and affluent market, the research
reveals the following spending trends among America’s “well off”:

 * Almost half (45%) said they have not and do not intend to reduce or defer expenditures in the next 12 months
 * They report plans to increase spending during the next 12 months in more than half of the spending categories measured

(specifics available at affluenceresearch.org)

This is huge for the clever salon owner who wants to tap
into the pocketbooks of the wealthy.

But again, you must do your homework, homework, homework.

If you’re really ready to open a new business or expand your existing
salon business, you might want to head over to another valuable
source of information gathered together by another salon
industry leader…Don Steel

This guy will show you how to start your own salon in 90 days!

Talk soon,
Kevin Horne

Kevin Horne, entrepreneur, speaker and Life Success Consultant has earned a sterling reputation as a personal and business coach…sharing his tips, insights and AHa’s with other salon professionals.